Your traffic chart keeps climbing. The dashboard shows more visitors and more sessions, which is what you’ve been paying for. Then you look at the number that pays the bills, phone calls, and it hasn’t moved.<\/p>\n
If a busy website doesn’t turn visitors into customers, the traffic is costing you money without earning any back.<\/p>\n
On a typical site, that second bar is about 2.35% of the first, the average conversion rate WordStream measured across thousands of pages<\/a>. Many visitors never see the page at all: Google<\/a> found that 53% of mobile visits are likely to be abandoned when a page takes longer than three seconds to load.<\/p>\n<\/div>\n More visitors to a site that doesn’t convert just means more people leaving. Getting people to the site and getting them to act are two separate jobs, and paying for more of the first won’t fix a problem with the second.<\/p>\n If the phone isn’t ringing, I need more traffic: more ads, more SEO, more visitors.<\/p>\n<\/div>\n You already have visitors. They leave because of something on the site, and fixing that makes the traffic you have start producing calls.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n The same few problems show up on most sites, and some cost you more than others. They’re listed here from most to least damaging.<\/p>\n About half of mobile visits are likely to be abandoned when a page takes more than three seconds to load, and most of your visitors are on a phone.<\/p>\n<\/div>\n<\/div>\n If someone can’t tell what you do and whether it’s for them within a few seconds, they leave without telling you why.<\/p>\n<\/div>\n<\/div>\n Without a clear button or a reason to act now, most people close the tab and move on.<\/p>\n<\/div>\n<\/div>\n No reviews, no faces, nothing showing you’re a real local business. Interest fades into “maybe later,” and later rarely comes.<\/p>\n<\/div>\n<\/div>\n The phone number is three scrolls down, or the form asks for ten fields. Each extra step loses a few more people.<\/p>\n<\/div>\n<\/div>\n<\/div>\n Treat each page as a short conversation that ends with one clear ask.<\/p>\nWhy won’t more traffic fix it?<\/h2>\n
Where visitors drop off<\/h2>\n
What turns a visitor into a call?<\/h2>\n